All agreed VAMarine, but can you imagine trying to sell all that stuff if they just described it as it is?
"The S&W M&P - Our plastic gun to replace our SW99 copy of Walther's P99 and that Sigma that didn't go over that well."
"The Ruger Mark III - Pretty much the same as the Mark II, but with all of the lawyer crap on it."
"The S&W/Walther PPK - Just like the real Walther PPK, except for the proven lockwork and craftsmanship"
"The Auto Ordinance Thompson - Ok, you got us, it's just a Kahr semi-auto lookalike."
This thread could be a lot of fun as long as everyone realizes it's tongue-in-cheek and doesn't get all defensive about their pet brand...